{"product_id":"american-journey-artists-watercolor-alizarin-crimson-37-ml","title":"American Journey Artists' Watercolor - Alizarin Crimson (Quinacridone), 37 ml, (PV19)","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eAmerican Journey Artists' Watercolor Paint offers artists the finest raw materials and high quality, maximum-strength pigments available. This guarantees clean, strong colors and makes for a more professional painting.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #d12c01;\"\u003e\u003cstrong\u003eAlizarin Crimson (Quinacridone) -\u003c\/strong\u003e\u003c\/span\u003e Alizarin Crimson has a ruby-red undertone with a cooler hue of the color red that leans slightly more towards purple than towards orange on the color wheel. Alizarin Crimson was the first synthetic organic color. Invented in 1869, it has the exact masstone and chemical formula of the original Madder Lake derived from the root of the Madder plant. Joe says to try mixing Alizarin Crimson with Joe's Green to create a nice clean dark color.\u003c\/p\u003e\n\u003cp\u003eAmerican Journey Artists' Watercolors are available exclusively from Journey Art Stuff.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"american-journey","offers":[{"title":"Default Title","offer_id":42203190034486,"sku":"AJ1001-37","price":19.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0577\/5772\/8822\/files\/aj1001-37_5.jpg?v=1712140915","url":"https:\/\/journeyartstuff.mom\/products\/american-journey-artists-watercolor-alizarin-crimson-37-ml","provider":"Journey Art Stuff","version":"1.0","type":"link"}